Yumms | Packaging & Visual Identity
Yumms set out to bring bakery-style indulgence into the everyday snack aisle. Our challenge was to create a packaging system that felt warm, approachable, and instantly appetising while standing out in a highly competitive retail environment.
Inspired by the rich character of its Choco Brownie, Red Velvet, and Ghee Cake range, we developed a vibrant visual identity with inviting dessert-inspired colours, bold product imagery, and a clean, modern layout. The result is packaging that balances everyday accessibility with the appeal of freshly baked indulgence.
Designed to be picked up. Created to be remembered.
